Global leader in
online fleet & used vehicle
inventory management
“Unlock the full potential of your inventory management”
Why Choose
Autorola as Your Remarketing Partner?
End-to-End
Remarketing Platform
Everything you need in one place – from vehicle sourcing and fleet management to digital sales.
Autorola delivers a fully integrated solution that covers the entire vehicle lifecycle, reducing complexity, saving time, and giving you full control.
Data- and Technology
driven efficiency
Smarter decisions powered by data.
With advanced algorithms, real-time market insights, and automated workflows, we help you optimize value and streamline every step of the remarketing process.
Global Reach
- Local Expertise
Decades of industry expertise - Operating in over 24 countries, we combine international scale with deep local market understanding to support your business wherever you are.
Fully integrated digital ecosystem for managing fleets and remarketing vehicles – accelerating growth and driving profitability.
Trusted by a Diverse Range of Automotive Leaders
Our solutions are built to serve the entire automotive ecosystem. From OEMs and banks to car rental companies, leasing providers, manufacturers, and dealers – our customers span every corner of the industry.
Whether you're managing a fleet, financing vehicles, or selling across borders, Autorola delivers the tools and insights to help you succeed.
We simplify complex processes and help you gain full control over your vehicle lifecycle.
With Autorola, you get one trusted partner for the entire remarketing journey – saving time, reducing costs, and maximizing value.
Autorola Group in numbers
850
employees
Autorola Group employees across all Business Units are ensuring that our clients get the highest standards of support and service.
25+
years experience
Autorola was founded in 1996 and began online auctions in 2001. Since then, Autorola has become an expert in selling cars fast and obtaining the best prices across the world.
24
countries
Autorola Marketplace is present in 19 countries, handling all offline processes with local expertise. Our remarketing platforms are operational in 24 countries.
Autorola at
a Glance 2025
countries
countries
dealers
online auction2001
each car sold
cross-border
Global leader in
Autorola Group offers
Three specialized Business Units
Together, these three pillars create a 360-degree ecosystem, delivering seamless integration, innovation, and value across the automotive industry.
Autorola
MarketplaceWide range of online auctions for European and Global vehicle vendors, driven by our platform used by more than 70,000 active buyers
Marketplace customer value creation
Maximising number of bidders
Cars sold in country with the highest bid/price
Short lead-time, within 24-48 hours- One-stop shop for fleet owners providing end-to-end fleet services
Logistics and handling (document handling, invoicing, etc.)
Autorola
SolutionsCustomised solutions for fleet owners, covering the specific needs of OEMs, dealer groups, banks, rental and leasing segments all over the world
Solutions customer value creation
- Reducing lead-time to sales
Full transparency of processes and assets
Reducing risk of errors
Frees up resources
Reducing non productive time
Indicata
Part of AutorolaNext Generation Business intelligence and market insights software for used vehicle inventory management and optimised remarketing process
Indicata customer value creation
- Provide profitability insights on each vehicle
- Reducing lead-time to sales
- Enables improved pricing strategies
- Insights and analysis of overaged stock
- Improved overall market insight and transparency
Serving a wide range of customers, including banks, OEMs, leasing and rental companies, dealer groups and private customers
To learn more about our three Business units, please visit:
What makes Autorola Group Unique?
The Sweet Spot:
Unlocking Best-in-Class Remarketing
Indicata
Powerful used car valuations based on Real-time market insights by smart data and business intelligence
Live Vehicle Data, Valuations and Market Intelligence, improve inventory efficiency and profitability
Autorola Marketplace
Wide range of Online auctions with over 25 years of experience
Leading Remarketing Services, Buy/Sell/Move/ Cross-Border / Process
Autorola Solutions
Tailor made IT solutions for managing and optimize the entire life cycle workflow
Automotive Systems – Workflow, Platforms, Internal/External Integrations
By combining the 3 key elements for successful Remarketing you will get a unique synergy – Online Remarketing, Automotive IT Solutions, and Market Insights – we deliver a 360-degree solution that empowers our customers to achieve optimal results.
“The Sweet Spot” provide a seamless, data-driven approach, ensuring optimized workflows, maximize efficiency, and increased profitability at every stage of your operations.
With Autorola you’re not just choosing a service provider; you’re choosing a strategic partner dedicated to delivering 360-degree, best-in-class solutions tailored to your needs.
The World of Autorola
Autorola HQ is based in Denmark. We are operating out of 24 countries, in five continents and has customers in over 41 different countries.
Cross border sales
– selling according
to demand
Technology at the DNA of Autorola
Autorola was born online, and from the very beginning, we’ve had our own in-house software company.
Autorola Software Development is an integral part of our Group Headquarters, where we design and build tailored backend and frontend applications for the automotive industry.
We are proud to have some of the most talented and innovative software developers in the industry – a team that continuously pushes the boundaries of possibility in automotive solutions, delivering customized solutions that meet our customers’ unique needs.
“Cybersecurity is a key part of our core strategy. We see this as a competitive advantage, as our core leadership team also consists of inhouse software experts. We are at the forefront of cyber security, ensuring the highest standards of protection and reliability across our platforms.”
AI – a natural part of Autorola’s DNA
Committed to Responsibility - Today and Tomorrow
Driven by Responsibility – for People, Planet and Progress
Autorola is committed to reducing our carbon footprint by addressing key emission sources such as business travel, staff commuting, and vehicle transportation. We are actively implementing strategies like switching to electric vehicles, promoting virtual meetings, and using greener logistics solutions to minimize our environmental impact.
Environmental Responsibility
Autorola is committed to reducing our carbon footprint by addressing key emission sources such as business travel, staff commuting, and vehicle transportation. We are actively implementing strategies like switching to electric vehicles, promoting virtual meetings, and using greener logistics solutions to minimize our environmental impact.
Social Responsibility
Autorola is committed to supporting the well-being, safety, and development of our 800+ employees worldwide. We offer health insurance, continuous training opportunities, and conduct satisfaction surveys to ensure a healthy and inclusive work environment. Through our whistleblower program, we promote transparency and protect employees’ rights to speak up safely and confidentially.
Strong Governance & Ethics
Autorola upholds the highest standards of business ethics, with a zero-tolerance policy on corruption fully supported by our Executive Board. We are committed to diversity, inclusion, and equal opportunities across all levels of the company – and we actively work to improve gender balance in an industry that has historically lacked it.
Proud to service our partners
Our foremost esteemed clients
For every car there is
one buyer
who is willing
to pay more than any
other.
But who?