Our Journey
The Beginning
Autocom founded by brothers Peter & Martin Graftehauge. First European online car auctions.
First Electronic Auction
The first electronic auction went live via modem.
AI Pioneer
Invented bilpriser.dk — one of the world's first systems to estimate used car prices using algorithms.
First Milestone
First employee. First online car auction.
Online Remarketing Pioneer
First online car auction — pioneer in online remarketing.
Going Global
Roll out of global strategy — establishment of subsidiaries Germany + UK.
European Expansion
Acquisition bilsalg.dk & Global Remarketing in UK. Entry into Czech, Belgium, Spain, Netherlands, France, Italy.
Continued Growth
Entry into Poland, Portugal, Sweden, Austria, Australia.
Turkey
Entry into Turkey.
Latin America
Entry into Brazil.
Business Units
Establishment of Business Units: Marketplace, Solutions and Indicata.
Further Expansion
Entry into Mexico & Norway.
New Chapter
Joint Venture UAE. Peter Graftehauge becomes sole owner.
New Identity
New Visual Identity. Entry into Switzerland.